Ted Lasso is back for another season and this time things are looking a little different at AFC Richmond! After three successful seasons following the believed American football coach turned English soccer manager, the Emmy Award winning Apple TV series has returned for season four with a brand-new focus on women's soccer. Instead of coaching the men's team, Ted Lasso (played by Jason Sudeikis) is taking on a new challenge as head coach of AFC Richmond's women's team, the Lady Greyhounds. With new players, familiar faces and plenty of the humour and heart that made the series so popular, season four is putting women’s soccer in the spotlight. But what could this mean for the future of women’s soccer as a whole?
If you watched the season three finale, you might remember Keeley Jones (Juno Temple) presenting AFC Richmond owner Rebecca Welton (Hannah Waddingham) with a proposal to establish a women’s team. Now in season four that idea has officially become a reality! According to series creator and star Jason Sudeikis, the decision to focus on women's soccer felt like a natural progression, especially with the sport experiencing huge growth in recent years. The new season introduces viewers to a whole new roster of players, including goalkeeper Katie ‘Boots’ Quinn (Jude Mack), striker Gemma Jay (Abbie Hern), and defender Lizzie Davis (Faye Marsay), alongside familiar faces like Coach Beard (Brendan Hunt).
Women’s soccer has been growing in popularity for years, and it’s not slowing down anytime soon! According to a 2025 report from Nielson, women's soccer is projected to become one of the world's five most popular sports by 2030, with an estimated global fan base of 800 million people. In North America, the National Women’s Soccer League (NWSL) has also experienced incredible growth, expanding from just eight teams in 2013 to 16 teams for the 2026 season. With match attendance, viewership, and investment continuing to rise, women’s soccer is quickly becoming one of the most exciting sports to follow!
With millions of viewers tuning in to watch Ted Lasso, the new season could introduce women's soccer to an entirely new audience! Beyond showcasing the excitement of the sport, season four also highlights some of the real challenges female athletes face, from unequal facilities and resources to balancing motherhood with a professional career in soccer. By bringing these stories to a global audience, the series is helping raise awareness, encourage more fans to support women’s teams, and inspire the next generation of female soccer players. Women’s soccer has already come a long way in recent years, but the future of the women's game is looking brighter than ever!
Whether you’re a longtime supporter of women’s soccer or are simply a huge Ted Lasso fan, season four is definitely worth the watch. And the next time you find yourself rooting for the Lady Greyhounds, you may be inspired to support a women’s soccer team in real life!
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